WALK THE TALK WITH ME.
ABOUT
I AM A DIGITAL MARKETING STRATEGIST.
I work at the intersection of content, media and tech to help you create inspiring brand experiences in the digital world.
Applying years of hands-on experience, data, modern tools and common sense my goal is to delight real people not just personas to deliver measurable results.
I invite you to think loud with me. I am looking forward to hearing from you.
SERVICES
WHAT´S YOUR BURNING QUESTION?
In my view, the best way to kick off a successful project is to ask the right question. Here are some examples:
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How do we get our brand and performance marketing teams to work together more closely?
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How do we translate our brand purpose into compelling digital storytelling?
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Does it make sense to build a customer loyalty program if our customer journey involves no direct customer contact?
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Can social recruiting help me fill our job openings quickly?
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Are there more clever ways to gain leads than whitepapers?
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Can we increase the “stopping power” of our content on LinkedIn?
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Will gamification enhance my candidate journey?
HERE IS WHAT I DO.
Brand positioning
Communications planning
Internal brand engagement
Proposition and messaging development
Customer journey and funnel design
Social media strategy
Content Strategy
Insight and analytics
Employer branding
Agency business development
PEOPLE
NICE TO MEET YOU.
ANDREA BASSERMANN
Over the last years I have led over hundred projects with very different challenges – as a strategist, advertising executive and entrepreneur. I am not good at working for the desk drawer. Instead, hire me to get things done and up and running. Be it a specific project, as a sparring partner or interim team lead.
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Download my CV here
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Visit my LinkedIn profile
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I typically work in a team: yours or mine. My extensive network of freelance digital marketing specialists with know how in anything from paid media to digital CRM will complement my skill set depending on the project.
REFERENCES
HERE´S TO
EXPERIENCE.
I like complex stuff. I guess that’s why I typically work for brands with not-so-simple customer journeys and/or innovative products. B2B and B2C. National and international. Most of my work has been in financial services, consumer electronics, telecommunications, tourism, professional services, IT, automotive, media and industrial.
Financial services & Insurance: BMW Bank Germany,
Mini Financial Services, Swiss Life, HUK Coburg,
HUK24, Siemens Betriebskrankenkasse. Telecommunications: Three Austria, Samsung. Consumer electronics: Bosch Siemens Hausgeräte, Neff. E-commerce: amazon. Employer branding: Hays, Gesamtverband Deutscher Versicherer. Tourism: Motel One, Hotel Bayerischer Hof, Montafon Tourismus, Robinson Club.
Real Estate: Labcampus. Government: Invest in Bavaria.
Sports & Lifestyle: Fischer Ski, adidas. Industrial: MAN Energy Solutions, Osram, Prefa.
